Social media platforms like Facebook, Pinterest, and Instagram are loaded with eye-catching imagery and dynamic videos, but they’re also idea-driven, as is Twitter. That makes all four platforms the perfect tools for finding and sharing interior and exterior home design inspirations, tips, and advice. In fact, social media is an important part of a design or product manufacturer’s marketing strategy because they know that’s where today’s consumers get much of their information. Here are some ways you can use the different social media platforms to help you find your own design inspiration.
There are currently over 2.13 billion monthly active Facebook users. That is a lot of people— individuals and brands—sharing information. And that includes interior designers, stylists, and product manufacturers and retailers who showcase their work on Facebook for all to see. Because of their visually-driven content, company pages like Apartment Therapy, Houzz, Remodelaholic, Coastal Living, and House Beautiful, have huge Facebook followings.
And don’t forget about Facebook’s Recommendation feature. It’s not just a useful tool for getting tips for great restaurants or home repair services from your pals. Ask your friends for advice on their favorite design websites and facebook pages, but also design and style magazines. Because sometimes there is nothing like having a beautiful glossy image in your hands.
There are over 50 billion Pinterest Pins right now. And two-thirds of those pins represent brands and products. Pinterest is perfect for sharing visual content. You can search for categories like interior design and design trends. You can even be more specific like Feng Sui design ideas, or dining room update ideas. Just like on Facebook, you can follow fellow pinners whom you have a design kinship with. Inteplast Building Products has several boards to find inspiration from like, reclaimed wood wall ideas, deck-orating your deck, and home office ideas.
Instagram is an app made specifically for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, users create an account with a profile and news feed. And with 300 million active Instagrammers each day, there’s a lot of sharing going on. Whether it’s a designer sharing photos of completed projects, or your best friend snapping a pic of a vintage sofa from a flea market, the image-driven platform is an unlimited source of design inspiration. Like all other social media sites, you can follow other Instagrammers too. Houseology lists some of these designers as their Instagram faves: Candy Pop, These Four Walls, and Mad About the House.
Twitter may seem like the odd-man-out here because it’s not really image-driven. But it’s the perfect platform to connect with interior designers, bloggers, and product manufacturers and retailers, as well as follow design trends.
There are design inspirations abound online. But don’t forget that social media is a tool to drive traffic to websites too. And most media-savvy designers and product manufacturers and retailers have mobile-friendly sites that offer even more content with inspiration galleries and visualization tools.